Female fat loss transformations can come in all shapes and sizes.  Although I have coached some startling female fat loss reductions, the actual amount of weight lost, or even body fat % improved, is more often than not irrelevant to whether I judge my work a success.  What really matters is how the Read more . . .

Every once in a while a personal training client comes along who is a dream to work with.  They follow your advice to the letter, prioritise their workouts above socialising, and immerse themselves fully in what I term the “educated effort” that makes up much of the overall Ultimate Performance Read more . . .

The following paragraph is part of something I have recently written for my upcoming book. Many people want bigger muscles / a leaner, more defined body but do they really have the heart to go all the way for a radical fat loss transformation / muscle building revelation? To paraphrase Arnold Schwarzenegger Read more . . .